Europe's Favourite Vegan Chocolate Model Vego Is Now Within the US. Right here's The place to Purchase It.

In relation to chocolate, America’s favourite selection is milk. It’s unsurprising; milk chocolate is creamy, it’s melt-in-the-mouth, and, let’s be trustworthy, it’s fairly addictive. Nevertheless it doesn’t have to be made with cow’s milk. The dairy-free milk chocolate market is rising, and in Europe, one of the crucial in style leaders of the trade pack is Vego. However is it attainable to pay money for this cult-favorite sweet model within the US? Spoiler alert: sure. Right here’s what it’s essential to know.

What’s Vego?

Vego vegan chocolate was first developed in Berlin, Germany at a vegan fast-food restaurant known as Vego Foodworld. Based by Jan Niklas Schmidt, the primary bar from the model—the unique Vego Complete Hazelnut Chocolate Bar—aimed to fill a niche out there for a creamy, milky, nutty chocolate bar with out dairy. And it was, surely, a giant success.

Immediately, Vego Foodworld is closed, however Vego, the chocolate model, has a number of vegan merchandise, all of that are Truthful Commerce Licensed. It has grow to be one of the crucial sought-after manufacturers in Europe’s dairy-free sweet market, and it has even received a number of awards for its vegan chocolate. These embody the 2019 Viva! Award for Excellence & Innovation within the Greatest Vegan Confectionary Product class.

Why is Vego so in style?

It’s exhausting to overstate how beloved Vego is throughout Europe’s dairy-free inhabitants. Now, the vegan chocolate class is increasing (the worldwide market is about to hit a worth of $2 billion by 2032, in keeping with Allied Market Analysis), however Vego was among the many first to provide plant-based shoppers that nostalgic, addictive style of creamy, nutty, milky chocolate, and it stays exhausting to beat on style and texture (it’s important to strive it to imagine it). 

It’s the standard of the product that has helped Vego dominate the vegan chocolate market in Europe, however there’s additionally little doubt that its progress has additionally been helped by its birthplace, Berlin. 

The German capital is taken into account a hub for vegan meals and activism. In truth, it competes with London for the unofficial title of “Vegan Capital of Europe.” Additional proof of that reality is that, if you enter Berlin into vegan-friendly restaurant finder Joyful Cow, it comes up with 1,000 outcomes. 

Germany, generally, can also be embracing vegan meals choices. Regardless of the nation’s meaty status, analysis revealed earlier this 12 months discovered that half of German shoppers at the moment are flexitarian, and the vegan inhabitants sits at round 1.5 million. In April, additional analysis discovered that dairy consumption within the nation had hit a low level, leaving the market open for different dairy merchandise to surge in recognition. In truth, in August, one other research advised that Germany has the very best market potential in Europe for plant-based dairy merchandise. 

Is Vego obtainable within the US?

In 2020, to the delight of American vegan chocolate lovers, Vego’s iconic chocolate made the leap throughout the Atlantic to the US. Frederick Export was the primary unique importer of the model’s chocolate merchandise. “What different chocolate bar has individuals lugging total suitcases full-back from Europe? There may be actually no substitute and the demand and style show it,” the corporate’s director of US gross sales informed VegNews again in 2020.

Now, in keeping with the Vego web site, the model’s chocolate merchandise can be found in additional than 500 shops within the US, together with Pure Grocers, Lazy Acres Pure Market, Lassens, and Mom’s Market. It notes that each month, round 100 extra shops are added to its provider checklist.

Your information to Vego’s vegan chocolate bars

Anybody who loves creamy, nutty chocolate is certain to take pleasure in Vego’s sweet. If that sounds such as you, you will discover extra on the model’s merchandise under.


1 Vego Complete Hazelnut Chocolate Bar

The unique Vego bar options chunky, creamy chocolate with complete hazelnut items. And to be trustworthy, it tastes simply pretty much as good, if not higher, than typical milk chocolate bars. In truth, in a single style check, one reviewer for BBC Good Meals wrote of this bar: “Earlier than we started our vegan chocolate style check, by no means did we think about we’d discover one which tasted, not solely pretty much as good as conventional chocolate, however one we’d truly want to a milk chocolate bar. We went again for seconds (and thirds) of this deliciously ‘creamy’ bar crammed with complete hazelnuts.”
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2 Vego Unfold

Nutella followers, hear us out. There’s a vegan unfold that may give you that very same creamy, nutty, deliciously indulgent expertise with out the animal substances (yep, there’s some sneaky skimmed milk powder within the Nutella recipe), and it’s this one from Vego. It’s scrumptious on toast, donuts, pancakes, waffles … the checklist goes on.
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3 Vegolino

Is there something extra indulgent than praline? These melt-in-your-mouth Vegolino Praline goodies will go away you wanting extra with each chunk. They’re an awesome vacation or birthday reward for the vegan in your life, or you could possibly simply hold all of them to your self. We’re not judging.
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4 Vego Darkish Nuts & Berries Chocolate Bar

For those who’re not a milk chocolate individual, Vego has one thing for you, too. This darkish chocolate choice from the model nonetheless has a touch of hazelnut, because of the addition of creamy hazelnut paste, however that is balanced out superbly with the candy raspberry and cranberry items within the recipe. It’s one other one you received’t one to share.
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5 Vego Almond Bliss White Chocolate Bar

White chocolate is just not completely for many who eat animal merchandise. More and more, extra vegan choices are hitting the market on this class, and this Almond Bliss bar from Vego is among the many finest within the bunch. It options creamy almond paste, cocoa butter, and crunchy roasted almond bits, too.
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6 Vego Rice Crisp

The latest providing from Vego, the Rice Crisp bar is made with its signature hazelnut vegan chocolate and options roasted rice crisp items for that addictive crunchy mouthfeel. It’s sort of harking back to a Nestle Crunch bar, so if that was your childhood favourite, it’s essential to get your arms on Vego’s model.
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For extra on vegan sweet, learn:

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