Making an attempt Veganuary for the First Time? There's a 28 P.c Likelihood You Received't Go Again to Meat

We might not notice it, however there’s a outstanding transformation occurring within the dietary habits and views of individuals worldwide—particularly relating to eradicating animal merchandise from their weight-reduction plan. Veganuary, the famend marketing campaign advocating for a vegan weight-reduction plan throughout the month of January, just lately launched the outcomes of its follow-up survey for 2023. 

A staggering 98 % of respondents reported a big discount of their consumption of animal merchandise after taking part in Veganuary. Notably, 80 % of members claimed to have slashed their consumption of animal-based meals by 50 % or extra. 

For a noteworthy 28 %, the dedication prolonged past the marketing campaign, as they opted to stay absolutely vegan. The first motivations for this group have been rooted in newfound information about veganism, carefully adopted by the revelation that adopting a vegan life-style was simpler than anticipated.

Higher well being after going vegan

Among the many multitude of advantages reported by members, higher well being emerged as a key issue. Over 60 % of respondents skilled enhancements of their well being, with 58 % noting elevated power ranges, 51 % observing enhanced pores and skin look, and 43 % witnessing optimistic adjustments in physique weight.


Notably, the survey highlighted the marketing campaign’s resilience, with 96 % of those that didn’t keep a completely vegan weight-reduction plan expressing a robust probability of trying a vegan life-style once more sooner or later. 

The info underscores the lasting influence of Veganuary, indicating that the marketing campaign serves as a catalyst for sustained dietary change globally. Since its inception in 2014, Veganuary has been instrumental in guiding individuals worldwide towards embracing a vegan life-style by means of its month-long pledge every January. 

The marketing campaign, which has witnessed the lively participation of over three million people from almost each nation the world over, has positioned itself as a worldwide chief advocating for plant-based diets.

Extra individuals attempt vegan existence within the new yr

For individuals who deviated from a vegan life-style, the challenges of eating out emerged as the first hurdle, carefully adopted by the nostalgia for non-vegan consolation meals. Regardless of these obstacles, there’s an amazing willingness amongst members to revisit a vegan weight-reduction plan sooner or later, a undeniable fact that additional underscores Veganuary’s transformative affect on members’ attitudes towards plant-based residing. 


“Many Individuals are targeted on related considerations proper now: Defending our planet, decreasing meals payments, and bettering the well being of our households. Consuming vegetation can do all of this,” Sandra Hungate, Veganuary’s US Director, tells VegNews. “For these causes and extra, 71 % of all US adults are hoping to eat extra greens in 2024.”

The survey outcomes come on the heels of a record-breaking yr for Veganuary, with a staggering 700,000 individuals from almost each nook of the globe taking part within the problem. Curiously, the marketing campaign’s precise attain might lengthen past these figures, as many people are believed to have informally embraced the vegan life-style with out formally registering on the marketing campaign’s web site.

Including to its worldwide momentum, Veganuary just lately introduced the opening of a brand new workplace in Spain, marking the group’s eighth world chapter. Spain—the place 5 million individuals determine as vegan, vegetarian, or flexitarian—has proven vital enthusiasm for the marketing campaign. 


A January survey by Simply Eat discovered that 12 % of the Spanish inhabitants was actively taking part in Veganuary.

Stateside, Veganuary campaigns proceed their success probably because of the assist that’s offered to newbies, together with free every day teaching emails with recipes and ideas, a digital superstar cookbook, a vegan starter equipment, seven meal plans, and entry to a personal US Veganuary participant Fb group the place individuals can join with one another for product recommendation, recipe sharing, and assist. 

“As well as, there will likely be tons of particular gives from firms nationwide, which we’ll formally announce in January, so people can preserve a lookout,” Jessie Lingenfelter, Veganuary US Media, tells VegNews.

Veganuary celebrates 10 years

Moreover, in celebration of Veganuary’s tenth anniversary, the marketing campaign simply launched its first official cookbook, titled The Official Veganuary Cookbook: 100 Wonderful Vegan Recipes for Everybody. Printed by HarperCollins Publishers, the cookbook is offered in each hardback and e-book codecs.

VegNews.VeganuaryCookbook.TheOfficialVeganuaryCookbookThe Official Veganuary Cookbook

The cookbook, a end result of Veganuary’s 100 prime tried-and-tested plant-based recipes, incorporates a various array of dishes spanning breakfasts, mains, sides, dips, desserts, and extra. Serving as a complete information to meat-free meals, the cookbook goes past recipes to incorporate sections on pantry necessities, purchasing lists, pattern meal plans, go-to vegan substances, and no-waste inspiration. This holistic strategy goals to assist readers create meals that aren’t solely scrumptious but in addition environment friendly and eco-friendly.

With a deal with making plant-based consuming accessible to everybody, the cookbook is designed for seasoned vegans, flexitarians, and people merely searching for to discover new flavors. 

“We couldn’t be prouder to be publishing this lovely and vibrant cookbook—the recipes have been impressed by the Veganuary group all around the world on this really collaborative challenge from a brilliantly passionate staff,” Lydia Good, HarperNonFiction Publishing Director, stated in an announcement.

The Official Veganuary Cookbook is for everybody trying to get pleasure from a different weight-reduction plan, expertise new flavors, learn to pair scrumptious substances, and to offer vegan cooking a attempt.”

The discharge of The Official Veganuary Cookbook aligns seamlessly with the marketing campaign’s milestone yr, additional cementing Veganuary’s affect within the world motion towards sustainable and plant-based residing. Because the cookbook guarantees to encourage and tantalize style buds, it marks one other vital stride in Veganuary’s mission to make veganism accessible, pleasant, and a year-round culinary journey.

For the most recent vegan information, learn: