On Tour With Taylor Swift: Vegan Shrimp Bowls

Taylor Swift followers in Tampa, FL are in for a deal with throughout her live shows on the Raymond James Stadium. Right here, vegan seafood supplier The Ish Firm is providing friends a style of one thing contemporary. 

All through Swift’s live shows, choose concessions on the stadium shall be serving lemongrass and citrus thyme French dressing grain bowls topped with Shrimpish, life like vegan shrimp made by the Ish Firm. 

The Ish Firm

The Ish Firm’s government chef Charlie Ayers explains that these shrimp bowls are provided to raised serve the musical artist’s fanbase. “The typical Taylor Swift fan, probably Gen Z or Millennials, are the best inhabitants of flexitarians and are searching for extra plant-based choices,” Ayers tells VegNews. “Particularly at a five-hour live performance, it’s additionally vital to have high-quality and wholesome meals, which you normally don’t get at some of these occasions.” 

“Individuals desire a higher-end expertise, and reasonably than the everyday sizzling canines or different fast fried meals at venues, we’re stepping it up with a high-quality product that also satisfies the style buds,” he says.

Sustainable fish for the subsequent era 

Based in 2020, The Ish Firm is on a mission to provide foodservice operators really sustainable selections in relation to seafood with its fish-free merchandise. As such, when an operator orders 360 kilos of Shrimpish as an alternative of shrimp, it’s the equal of taking one automobile off the street for a whole 12 months.

Ayers beforehand labored as the chief chef at Google the place he established the worker meals service program and joined the Ish Firm to proceed constructing a extra sustainable meals future. 

“As a chef at Google, I created a brand new idea of ‘wonderful meals for the quick crowd,’ innovating dishes that had been wholesome, flavorful, and planet constructive, whereas additionally being fast-casual and reasonably priced,” Ayers says.

“The ISH Firm’s mission is identical, to create wholesome, tasty, and sustainable plant-based merchandise, and I’m blissful to have the ability to proceed refining high-quality, wholesome, sustainable meals in an off-the-cuff setting,” he says.

Subsequent to shrimp, salmon is the second most-consumed seafood in america and elevating these animals for meals comes at a hefty price to the atmosphere. Final month, restaurant operators nationwide acquired a brand new strategy to drastically slash their carbon footprint with Salmonish—the Ish Firm’s third product.

VegNews.SalmonishBurger.TheISHCompanyThe Ish Firm

The carbon footprint of Salmonish vegan burgers is 5.6 occasions decrease than conventional salmon and a whopping 44.9 occasions decrease than beef.

“Salmon is likely one of the hottest fish within the US and has an even bigger carbon footprint than hen or turkey,” Christie Fleming, President and Chief Working Officer of The ISH Firm, beforehand advised VegNews. “Given the demand for salmon and the potential to create a more healthy product that drastically minimizes its carbon footprint, Salmonish Burgers had been a pure subsequent step for ISH.” 

Vegan salmon makes a splash

The ISH firm spent practically one 12 months growing its new Salmonish. The fish-free salmon patty is comprised of a mix of plant-based substances similar to soy protein and algal oil to ship an analogous dietary profile—together with omega-3 fatty acids—as its ocean-dwelling counterpart. It additionally contains kelp, an ocean regenerating ingredient that’s excessive in minerals, one other enchancment on conventional salmon. 

“Salmon farming is thought to negatively affect ocean ecosystems by inflicting air pollution, sea lice infestations, and overfishing,” Fleming mentioned. “Plant-based salmon alleviates the pressure placed on these ecosystems, providing a extra sustainable choice that can also be higher from a dietary standpoint.” 

Along with cleverly indicating that its merchandise are an alternate model of seafood merchandise similar to shrimp and salmon, the “ish” within the firm’s title factors to its revolutionary, sustainable, and wholesome (“ish”) mission. 

“Customers can go for Salmonish understanding they’re making a dietary selection that advantages the planet and their well being, with out sacrificing the flavour they love, which displays ISH’s mission to ship revolutionary, sustainable, wholesome, and scrumptious plant-based meals to each plate worldwide,” Fleming mentioned. 

VegNews.Shrimpish.ISHThe Ish Firm

Whereas the Raymond James Stadium is the one cease on the Taylor Swift tour to serve its vegan shrimp, The ISH firm not too long ago partnered with DOT Meals, the biggest meals business redistributor in North America, to get its merchandise into the fingers of many extra foodservice operators.

“Right this moment’s shoppers anticipate revolutionary, sustainable merchandise at their fingertips each time they stroll right into a meals institution or have interaction with a meals retailer,” Park Plank, Director of Enterprise Growth at Dot Meals, mentioned in a press release. “By making The ISH Firm merchandise out there to our expansive community of foodservice distributors, we’re making certain operators can delight shoppers with distinctive, scrumptious, and environmentally pleasant shrimp alternate options.” 

And the corporate—which has raised $10 million in funding thus far—is forging forward with the event of different plant-based seafood merchandise to make as huge of an affect as potential.

“​​Now we have a sturdy product portfolio in improvement with greater than 25 merchandise, together with crab, lobster, and cod alternate options,” Fleming mentioned. “Sooner or later, shoppers can anticipate a continued rollout of scrumptious different seafood merchandise which are good on your well being and the planet.”

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