Paul McCartney, the legendary musician and co-founder of Meat-Free Monday, has a particular shock in retailer for his followers. McCartney lately introduced a novel alternative for one fortunate fan and a good friend to affix him on the ultimate present of his Obtained Again Tour in Rio de Janeiro, Brazil.
Followers from world wide are seemingly eagerly awaiting the possibility to be part of this once-in-a-lifetime expertise. However that is no strange giveaway—it’s a fundraising initiative to assist Meat-Free Monday, a trigger near McCartney’s coronary heart.
“I’m heading again on tour with a really particular announcement only for you,” McCartney says on the marketing campaign web page. “I’m including one fan and a good friend to my VIP visitor checklist on the ultimate present of my Obtained Again Tour in Rio De Janeiro, Brazil. I’ll set you up with VIP tickets, entry to the soundcheck, and to the meet-and-greet. It’s going to be nice.”
Paul McCartney
The fortunate winners won’t solely get to witness McCartney’s ultimate present of the yr in Rio de Janeiro but additionally take pleasure in unique perks like soundcheck entry, a merchandise bundle, roundtrip flights for 2, and three nights of luxurious lodge lodging.
Nevertheless, probably the most important side of this giveaway is the chance to make a distinction.
When you can enter the draw with out making a donation, you even have the choice to donate $10 or extra, with all proceeds going to assist Meat-Free Monday.
The sweepstakes closes on December 3 and the winner will likely be drawn on December 4.
What’s Meat-Free Monday?
Launched by McCartney and his daughters Mary and Stella in 2009, Meat-Free Monday goals to encourage folks to undertake a greener and more healthy method to consuming.
Lots of the world’s main well being organizations now encourage a discount within the quantity of meat folks eat. The US Academy of Vitamin and Dietetics states that “appropriately deliberate vegetarian, together with vegan, diets are healthful, nutritionally enough, and should present well being advantages for the prevention and therapy of sure ailments.”
Adobe
A examine carried out by Oxford College’s division of public well being discovered that consuming meat not more than thrice per week may stop 31,000 deaths from coronary heart illness, 9,000 deaths from most cancers and 5,000 deaths from stroke.
And in terms of the setting, consuming plant-based meals may cut back greenhouse fuel emissions. The Meals and Agriculture Group of the United Nations estimates that livestock manufacturing is accountable for 14.5 p.c of worldwide greenhouse fuel emissions, whereas different organizations have estimated it might be as a lot as 51 p.c.
“Many people really feel helpless within the face of environmental challenges, and it may be onerous to kind via all the recommendation and discover what we will do to assist make a cleaner and extra sustainable world,” McCartney stated. “One designated meat-free day is a simple change that everybody could make.”
Since its launch, Meat Free Monday has advanced from a household initiative into a worldwide motion. Hundreds of individuals have embraced the concept, making it a weekly second to mirror on their decisions and contribute to a sustainable future.
The McCartneys promote animal-free way of life
Along with Meat-Free Monday, the McCartney household makes use of their particular person voices to talk out about the advantages of a meatless way of life. Final yr, Paul McCartney penned a letter to Starbucks CEO Kevin Johnson asking him to lastly drop the vegan milk surcharge earlier than he retired. The letter was in assist of a marketing campaign to finish the vegan milk surcharge at Starbucks organized by Folks for the Moral Therapy of Animals (PETA).
“It lately got here to my consideration that Starbucks within the USA has an additional cost for plant-based milks versus cow’s milk,” McCartney wrote within the letter. “I have to say this stunned me as I perceive that in different nations like [the] UK and India, there is similar cost for each sorts of milk and I want to politely request that you simply contemplate this coverage additionally in Starbucks USA.”
Meals Community
For her half, McCartney’s daughter Mary McCartney creates vegan meals to entice folks to strive meat-free dishes. McCartney has shared her cooking ideas and meat-free recipes because the host for the Discovery+ and Meals Community cooking present Mary McCartney Serves It Up. And final yr, she appeared on the Right this moment present to share just a few of her favourite vegan entertaining recipes for the vacations.
And his different daughter, Stella McCartney shares messages about animal-free choices via her eponymous vogue model. Notably, she has partnered with main labels and retailers similar to Adidas and Bloomingdale’s to create vegan variations of iconic merchandise to indicate that animal supplies are crucial.
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Nicole Axworthy is the Information Editor at VegNews and creator of the cookbook DIY Vegan.
