These Veggie Burgers Bought Out on QVC In 8 Minutes. Now They're at Entire Meals.

Right this moment, plant-based burger model Precise Veggies is launching its merchandise within the freezer aisle of Entire Meals Markets nationwide. 

Based in New York Metropolis in 2020, the title Precise Veggies signifies its merchandise: ¼-pound, thick-cut vegan burger patties made with greens, together with healthful grains and a signature spice mix. The model launched with 4 flavors: The Precise Black Burger made with black beans and purple peppers; The Precise Orange Burger made with candy potato, carrots, and purple pepper; The Precise Inexperienced Burger made with kale, broccoli, and spinach; and The Precise Purple Burger made with beets, carrots, and purple onion. 

Since then, the model has added The Precise Truffle Burger (made with shiitake mushrooms and white truffle), together with two breakfast burgers made with substances resembling bananas, blueberries, and oats.

Precise Veggies

And, uniquely, every patty’s vibrant coloration is indicative of the greens utilized in every burger. 

A sell-out veggie burger

Precise Veggies first gained traction when the model appeared on buying channel QVC, leading to a sell-out of $75,000 value of merchandise in beneath eight minutes. And in simply three years in enterprise, the model has quickly gained distribution nationally in additional than 2,600 retailers, together with Kroger, Wegmans, and The Contemporary Market.

Like many different plant-based burger manufacturers resembling Past Meat and Unattainable Meals, the last word mission of Precise Veggies is to assist scale back the consumption of meat and due to this fact forestall extra animals from being slaughtered for meals. Nonetheless, Precise Veggies goals to attain this with burger patties crafted from complete greens and legumes.

“In distinction to quite a few meat alternate options with related tastes and substances, Precise Veggies provides a refreshing and progressive alternative for each retail consumers and customers. Our dedication to perfecting the ‘Veggie Burger’ has resulted in a restaurant-style product that may be conveniently bought at grocery shops and cooked at house in lower than 10 minutes,” Precise Veggie Co-Founder Hailey Swartz tells VegNews. 

Precise Veggies

“Earlier than the emergence of Precise Veggies, the veggie burger class lacked attractive choices that delivered each pleasure and style whereas solely utilizing healthful substances with none components.”

The model has additionally caught the eye of notable traders, together with  Submit Malone’s administration enterprise capital agency Electrical Really feel Ventures and former Entire Meals Co-CEO Walter Robb, elevating $5 million in funding to this point. ­­­Its total progress and assist from traders has allowed Precise Veggies to construct its model additional and put money into coming into the freezer class with the nationwide launch of its newest frozen improvements—Black Bean Veggie Burger and Tremendous Greens Veggie Burger—at Entire Meals Market (MSRP $7.99). 

“Entire Meals has all the time been our dream retailer for this launch,” Swartz says. “Whereas our merchandise are at the moment obtainable in varied sections of different shops, such because the meat division and the ready-to-eat refrigerated part, putting them within the freezer subsequent to different veggie burger manufacturers at Entire Meals will profit our clients to find our merchandise.” 

Whereas Precise Veggies’ two-pack refrigerated tray has allowed them to achieve a complete new group of customers within the meat division and refrigerated part, the model obtained suggestions from its core clients, flexitarians, saying they generally have hassle finding the merchandise in shops. 

Precise Veggies

“Being positioned alongside related merchandise within the freezer part at Entire Meals will guarantee larger visibility and accessibility for our frozen merchandise,” Precise Veggies Co-Founder Jason Rosenbaum tells VegNews. “We’re completely thrilled about this partnership with Entire Meals and are excited to showcase our new packaging and product.”

Precise Veggies within the freezer aisle

Accompanying the nationwide launch, Precise Veggies can also be introducing developed branding, that includes conveniently packaged packing containers for its frozen burgers, refreshed packaging throughout its complete product line, and a revitalized emblem. 

Rosenbaum says a number of components drove the choice to refresh the packaging and emblem.

“One of many primary causes was that many retailers had been putting our refrigerated merchandise (two-pack trays) within the freezer part, which didn’t merchandise as effectively,” Rosenbaum says. 

So, along with the two-pack trays within the refrigerated part, the model now provides four-pack packing containers within the freezer aisle. “The field design permits the product to face upright, eliminating the challenges we confronted with the tray packaging within the freezer,” Rosenbaum says. 

“As a part of the refresh, we considerably enlarged our revitalized emblem,” Rosenbaum says. “Our model title, Precise Veggies, carries a significant message about our merchandise and what we stand for, and we needed it to be extra distinguished.”