There's a Main Change Coming to Ben & Jerry's Practically 20 Vegan Ice Cream Flavors

When Ben & Jerry’s first launched its non-dairy line in 2016, the mission was clear: create scrumptious plant-based alternate options that replicate the identical high quality and enjoyable flavors as its well-known dairy-based ice lotions. Now, virtually eight years later, the corporate is asserting a serious shift to an oat-based formulation for its almost 20 non-dairy flavors. 

“The largest challenges have been growing a formulation that delivered on the creamy texture and taste supply,” Ben & Jerry’s Taste Guru Colleen Rossell tells VegNews. “We’ve got tried many alternative formulation to ship in these key areas—and we imagine we nailed it with this oat formulation.”

Ben & Jerry’s will make the swap to oat milk for its vegan pints in scoop outlets and retailers by Spring 2024. Initially, shoppers can attempt the brand new oat milk base in reformulations of its traditional Chocolate Chip Cookie Dough and Chocolate Fudge Brownie flavors. 

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The ice cream firm can be working to launch an oat milk model of a preferred dairy taste later this 12 months. “Many Ben & Jerry’s followers are already versatile and select each non-dairy and dairy pints based mostly on taste, so we centered on creating the very best style expertise doable,” Rossell says. 

The evolution of Ben & Jerry’s vegan ice cream

Since getting into the non-dairy market, Ben & Jerry’s has experimented with a number of base components. Ben & Jerry’s started its journey into non-dairy with almond milk in 2016—then the commonest base for vegan ice cream. In 2020, the Vermont-based firm launched an progressive sunflower butter base, initially featured in three flavors: “Milk” & Cookies, Crème Brûlée Cookie, and Mint Chocolate Cookie.

With the addition of latest vegan flavors in 2020, which additionally included Netflix & Chill’d, Ben & Jerry’s vegan choices hit a milestone of constructing up 25 % of its total product vary.

Since then, Ben & Jerry’s has been exploring completely different codecs (equivalent to mini cups) and flavors to increase its non-dairy line. In 2020, Ben & Jerry’s partnered with social justice activist Colin Kaepernick on the sunflower butter-based Change the Whirled, a taste solely obtainable in non-dairy to align with the previous NFL participant’s personal vegan life-style.

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It additionally partnered with massive names to remake its top-sellers in non-dairy variations, together with the 2021 launch of Stephen Colbert’s Americone Dream; The Tonight Dough Starring Jimmy Falon; Phish Meals; and Karamel Sutra (the primary non-dairy addition to its Core line).  

Seven years since its first foray into vegan pints, Ben & Jerry’s has advanced its total portfolio to embrace non-dairy choices. Final 12 months, director Ava DuVarney—identified for her movies thirteenth, Selma, and Wrinkle in Time—turned the primary Black lady to get her personal Ben & Jerry’s taste with the discharge of Lights! Caramel! Motion!. DuVarney labored intently with the ice cream firm to develop the flavour, which she made certain was obtainable in an almond milk-based possibility to make sure inclusivity. 

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Shortly thereafter, Ben & Jerry’s launched Non-Dairy Oatmeal Dream Pie. Created along with Denise Woodward of Partake Meals—an allergen-friendly vegan model impressed by her daughter—the vegan and gluten-free ice cream taste used a sunflower butter base and featured vegan marshmallow swirls and sizable chunks of oatmeal cookies. 

“Since launching our non-dairy line, which has grown to almost 20 flavors right this moment, we’ve persistently innovated to increase our choices,” Rossell says.

“We wish everybody to have the ability to get pleasure from a pint of Ben & Jerry’s, regardless of their dietary preferences, allergic reactions, or restrictions, which our new formulation delivers on,” she says. 

Ben & Jerry’s embraces oat milk ice cream

The transition to oat comes after years of analysis and aligns with the growing shopper demand for oat-based choices. It additionally helps Ben & Jerry’s develop into much more inclusive given oat milk’s lowered allergen profile. 


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By switching to an oat base, Ben & Jerry’s is actively working to satisfy the wants of a broader vary of shoppers, from these with lactose intolerance to nut allergic reactions. “We’re proud to have created a brand new base that helps make our non-dairy line much more accessible,” Rossell says.

In its transfer to modify to oat milk, Ben & Jerry’s can be following a broader pattern of corporations—equivalent to Blue Bottle Espresso—which might be embracing plant-based alternate options to satisfy its sustainability objectives. 

“At Ben & Jerry’s, we’re all the time striving to minimize that footprint and devoted to creating our merchandise as responsibly as doable,” Rossell says. “That dedication stays unchanged with the brand new oat-based formulation.” 

As extra shoppers gravitate in the direction of plant-based choices, Ben & Jerry’s is working to set itself other than the competitors with its oat milk formulation, which permits Ben & Jerry’s to take care of, and improve, its signature indulgent consuming expertise with out compromise. 

“The oat permits the wealthy flavors inside to actually shine—our Non-Dairy flavors will style like ice cream greater than ever earlier than,” Rossell says. “We predict shoppers will likely be impressed with this new recipe and can nonetheless get the chunky and swirly flavors they count on from us.”

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